Bicycle Way of Life

About

Our founder, Paul Nicholson, bumbled into the bicycle business in 1977 following a bet with his roommate that he couldn’t open a wholesale account. Paul didn’t want to lose a $5 bet, so he placed a minimum order of $1,000 in bike parts to open an account, then opened a bike shop to get rid of it. From those humble beginnings in Champagne-Urbana, Illinois he began his thirty year career advocating the bicycle way of life. Paul and his family moved to Eugene, Oregon in 1984. He opened his first shop in Eugene on March 1, 1985. We now run two full service shops located in Eugene, Oregon. Bicycle Way of Life remains committed to fostering the simple and elegant lifestyle that is symbolized by the bicycle, modern man’s greatest invention.

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